Virtual Economies in Mobile Games: A Study of In-Game Currencies
Amanda Evans February 23, 2025

Virtual Economies in Mobile Games: A Study of In-Game Currencies

Thanks to Sergy Campbell for contributing the article "Virtual Economies in Mobile Games: A Study of In-Game Currencies".

Virtual Economies in Mobile Games: A Study of In-Game Currencies

This study examines the role of social influence in mobile game engagement, focusing on how peer behavior, social norms, and social comparison processes shape player motivations and in-game actions. By drawing on social psychology and network theory, the paper investigates how players' social circles, including friends, family, and online communities, influence their gaming habits, preferences, and spending behavior. The research explores how mobile games leverage social influence through features such as social media integration, leaderboards, and team-based gameplay. The study also examines the ethical implications of using social influence techniques in game design, particularly regarding manipulation, peer pressure, and the potential for social exclusion.

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This research explores the evolution of game monetization models in mobile games, with a focus on player preferences and developer strategies over time. By examining historical data and trends from the mobile gaming industry, the study identifies key shifts in monetization practices, such as the transition from premium models to free-to-play with in-app purchases (IAP), subscription services, and ad-based monetization. The research also investigates how these shifts have impacted player behavior, including spending habits, game retention, and perceptions of value. Drawing on theories of consumer behavior, the paper discusses the relationship between monetization models and player satisfaction, providing insights into how developers can balance profitability with user experience while maintaining ethical standards.

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Esports, the competitive gaming phenomenon, has experienced an unprecedented surge in popularity, evolving into a multi-billion-dollar industry with professional players competing for lucrative prize pools in tournaments watched by millions of viewers worldwide. The rise of esports has not only elevated gaming to a mainstream spectacle but has also paved the way for new career opportunities and avenues for aspiring gamers to showcase their skills on a global stage.

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